An Italian story since 1890
Ernst August and Maria Zuech (where the Zuegg surname originated from) began to cultivate fruit on their farm in Lana d’Adige together with their 14 children. The family begin selling their apples in neighbouring markets and before long their business reached as far as St Petersburg.
Karl and Vigil, the two eldest sons, took the lead of the small family business and turned it into a modern company despite the difficulties caused by the outbreak of World War 1.
In 1917, in Laces, near Bolzano, the company begins its activity of processing fruit with the first experiments to produce apple preserve. The real production of preserves, however, doesn’t start until 1923. It was an immediate success and Zuegg, thanks to the superior quality of its preserves, to conquer the markets of Northern Italy.
In the 50’s the Fruttino is born: a solid cake made of quince jam, enriched with vitamins that replaces “bread, butter and sugar”, the typical children’s snack throughout Italy. Today it’s also available in blueberry and apricot and is still a great energy snack to take with you wherever you go.
In the early 60’s Zuegg’s Frutta Viva was created: a preserve without artificial preservatives and colourings. In 1962 a new factory opens in Verona and begins the production of semi-finished products based on fruit.
Zuegg celebrates the opening of a new production plant immersed in nature in Avellino. There the fruit is collected, strictly controlled, selected and transformed into puree or frozen cubes.
For the first time, part of the production was moved abroad, to Werneuchen near Berlin. The new plant is be in charge of the production of semi-finished products timed at the Northern European markets.
Zuegg acquired in 2001 the German factory in Zorbig, near Leipzig, for the production of preserves and syrups, bearing both the Zeugg and the Zoerbiger trademarks. In 2002 the plant in Elne, France, is purchased to produce semi-finished products for the French, Spanish and Portuguese markets.
Zuegg Austria GmbH, in Graz, was founded for marketing Zuegg products in Austria and Eastern European countries. In the same year a new factory opens in Russia, in Afanasevo, for the production of semi-finished products.
To be closer to the needs of customers and consumers, new commercial offices are built in the Graubünden Canton, Switzerland. The ideal crossroads between the Italian market and other Northern European markets.
After more than 20 years Zuegg is back ON AIR with an institutional commercial dedicated to the history of the company and two commercials dedicated to the restyling of the classic jams, Oswald Zuegg Orchards, restyling name and design. Oswald Zuegg becomes the endorser of the commercials with his voice but never his face. Listen to outtakes of Oswald.
For more than 130 years, we have learned to cultivate each selected fruit variety in the territory that suits it best. this allows the fruit to bud, grow and mature uniquely, thanks to the intrinsic characteristics of the terroir.
The best raw materials combined with excellent skills developed and refined over the years allow us to create recipes designed to enhance the properties of each fruit, offering unrivalled taste experiences.
For five generations, our family has been at the helm of the company. we are working to take the business into the future with the deeply rooted values in which we believe in.
As a family company we have an honest and transparent approach founded on collaboration and working together to perform daily tasks and pursue our g
Zuegg products are «good, beautiful and genuine», designed and prepared to keep the properties of the fruit as intact as possible.
We are committed to bringing culture and development to the territories we are part of, with the utmost respect for the people who work with us.
Our work is based on continuous improvement to offer excellent products that encourage the consumption of fruit and vegetables.
Through our products we help people to favour fruit and vegetable consumption for a sustainable healthy diet. we are committed to strengthening our position as supplier of high quality semi-finished products. We aim to build a brand leadership by offering genuine ready to eat products.
For five generations, we have been cultivating and processing the earth’s fruits and vegetables, with deep respect for the planet and all those who live on it, to provide people with a healthy, tasty and positive mediterranean diet. Food is nourishment for our body and our wellbeing. We take care of ourselves and the life around us.
